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Reed Threepeats as Portland Bike Commute Challenge Winner

By Kevin Myers on October 10, 2014 03:00 PM
BTA organizers Josh Shalek and Claire Michie

Reed’s co-organizers Josh Shalek and Claire Michie Kevin Myers

When it comes to bike commuting in Portland, Reed College and Wieden & Kennedy are the Montagues and Capulets, Red Sox and Yankees, Liverpool and Manchester United, or the Sharks and the Jets. Okay, you get the idea, we’re rivals. Over the past several years, the two organizations have finished at the top of the Portland Bike Commute Challenge leader board for large organizations. And this year, Reed logged more miles during the month of September than did our crosstown competitors.

The winner earns bragging rights for bike commuting supremacy in one of the most bike-friendly cities in the country. Thanks to a side bet by Reed’s co-organizers, Josh Shalek and Claire Michie, a worn pair of Reedie bike shorts will be framed, possibly spritzed with Old Spice, and hung in the hallways of one of the country’s most prestigious and successful ad firms.

The award celebration was held at Portland City Hall the evening of October 9. Reed was awarded a one-by-one-inch 2014 plaque to mount on the trophy it earned in 2010. This marks the third time (2010, 2011, and 2014) that Reed has taken the top prize—officially making it a bike-commuting dynasty!

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